As far as technology goes I’m what some may consider a moderate adapter. Early in some areas and maybe not as much in others. When mp3′s first made headway through file sharing app’s in college dorm rooms in the late 90′s and shortly thereafter was legitimized by Apple through the advent of iTunes… I watched and participated from inception to legitimization. When analog cable turned to Fiber Optic digital signals and VHS moved to DVD – yes like everyone else I grumbled and re-purchased my favorite movies on upgraded media to have the latest greatest quality standards.
Recently I made my first HDTV purchase with a 55″ Samsung LED smart tv making this my first 1080p set. A late adapter in this case since Plasma and LCD have been around for awhile. However, when your supporting a family of 5 it isn’t always the “big kid toys” that come first. Priorities aside, for the past several years whenever we would be in a Target or Best Buy I would seam to wonder off into the electronics department and investigate. Finally this year I broke down and through the Black Friday deals after Thanksgiving I was able to get an offer I couldn’t refuse. Now able to ditch my 150 pound glass tube “beast” I felt like I made a leap into 2011.
Of course, with anything in life nothing is quite that simple is it? For example, ever tried to watch an old 70′s or 80′s broadcast television show (480i) on a 1080p screen? Hook up a VCR to your HDTV and try it out. Or better yet pull up Jim Henson’s Emmet Otter Jug-Band Christmas on Netflix (link) and try to watch. It’s like taking a 1 inch web graphic and scaling it up by 225% and trying to print it out. The graphic becomes jagged and blurry and distorted to the point that you just don’t want to look at it anymore. So the question wasn’t is it time to upgrade from DVD to Blu Ray but rather how are old movies going to look in Blu Ray? And is it even worth buying movies in a higher resolution if the originals were released 20 plus years ago? What I learned was interesting so I thought I would share it with you…
Historically film has always had the best picture because its a photo-chemical process like traditional photography rather than an electronic one. Old movies and most new movies are shot in 35 mm wide negative film. Film negative is a very high resolution medium. This is something I hadn’t really considered when I thought that purchasing old movies on Blu Ray would be a waste but makes perfect sense now that I think about it. Even movies filmed before 1955 using a 15mm x 21mm have a resolution somewhere around 2160 pixels x 2970 pixels (higher than even the latest digital 1080p technology can display on current HDTV’s). So as long as the studios kept the original archived films in good condition then scanning the film into a digital format for Blu Ray is no problem. Even a film predating 1955 can look crystal clear and amazing on a 2011 HDTV. That is astonishing! Even more so is the fact that these same films could stand to jump yet again to a higher resolution (2160p) media without degradation in quality.
Another fun fact. The BBC apparently intends to trial UHDTV (Ultra Hi-Definition TV) during the 2012 Summer Olympics which has a resolution of…. get this…. wait for it…. 7680 x 4320!! It’s pretty safe to assume that George Lucas will have ample time to yet further tweak and alter his Star Wars franchise with many new media formats for years to come. HA!
Maybe it’s time I just stop buying copies of movies for awhile. What do you think?
If you are in the creative field then chances are you know what Pantone is, used it a million times, and none of this will be news to you. However, you may be taking for granted that outside of the creative community Pantone isn’t necessarily a house hold name and you may be passing up an opportunity to better streamline your clients projects. Let me explain…
When I’m working with a new client and going over the layout and design of a project, albeit a print piece or a website, etc… There comes a point when “color palette” comes into play. After all, the branding colors used in a project are just as important if not arguably THE most important element in reaching an emotional response from ones customers. Blue for example speaks “trust” or “confidence” whereas red is more of an exciting color speaking “action” or “immediate attention”. Then you have a myriad of other possibilities to choose from including unique shades of those very same emotion evoking colors.
In most cases a customer with an undefined brand may need some help defining the best color palette for their customer base. In these instances I like to interview them and ask questions like: “what does your brand or product do?”, “what is your key demographic?”, etc. in order to better understand the direction of their project. Then I use my best judgement as a designer to match a color selection to what I feel their brand needs to meet the desired end result.
In some cases, a product or service may just be open to interpretation and in these instances I like to leave it up to the customer to determine a few color choices to base their project off of. For these instances I often refer them to myPantone as a means to get started. Here designers and non-designers alike can choose from submitted palettes by moods such as “love” or likenesses such as “kids” or “military” for example. The naming conventions of some of the submitted palettes can get pretty entertaining and outlandish. Nevertheless, I’ve found that in a pinch a client can spend some time on this site as a means to choose a few colors from the thousands on display and help get them and you started in no time.
For years I’ve been wanting a place to share my thoughts on everything from sports to the arts and everything in between. A place to speak my mind where someone within the creativity community could enjoy reading, be inspired, or find some new “cool thing” to share. That is the purpose of this blog. I’ll try to keep it updated as much as possible, of course with my schedule “as possible” is such a circumstantial thing so bare with me.