This is an escalator wrap design for the Columbia Mall (in Maryland) during the Holiday shopping season promoting the Herb Gordon Subaru dealership. The intention of this display was a mock of the mall directory “you are here” approach with the alternative showcasing uses of the Subaru models including off roading, snow covered mountains for skiers, street performance, etc. Why be shopping in this crowded mall when “You could be here” in a Subaru instead?