In coordination with Williams Scotsman, I created a series of Â ads targeting the companies various industry affinity partnerships. The bright use of colors and bold minimalist approach helped uniformly deliver a single marketing message and promotional campaign to 4 vastly different industries while maintaining the clean design aesthetic of the Williams Scotsman brand. This series of ads ran in various industry specific publications as well as a series of corresponding direct mail and email campaigns. The challenge was to have a single campaign with a single promotional message, similar in look and feel, yet uniquely directed at 4 different industries. The bold approach and bright use of colors to make each affinity distinct was effective and well received.