Social media, Web video, Interactive and Intuitive site navigation, E-commerce, Email marketing, Search engine optimization (SEO)… These are just a few of the key terminologies defining how far doing business on the web has advanced each year. Measuring your success as a business on the web versus any other traditional media outlet has never been [...]
To visually communicate your product or services to an intended audience through the use of typography, images, symbols, and colours. Sometimes good advertising design and product branding is simply well thought-out, simplistic, visual problem solving. An oxymoron? I don’t believe so.
As far as technology goes I’m what some may consider a moderate adapter. Early in some areas and maybe not as much in others. When mp3′s first made headway through file sharing app’s in college dorm rooms in the late 90′s and shortly thereafter was legitimized by Apple through the advent of iTunes… I watched [...]
If you are in the creative field then chances are you know what Pantone is, used it a million times, and none of this will be news to you. However, you may be taking for granted that outside of the creative community Pantone isn’t necessarily a house hold name and you may be passing up an opportunity to better streamline your clients projects. Let me explain…
For years I’ve been wanting a place to share my thoughts on everything from sports to the arts and everything in between. A place to speak my mind where someone within the creativity community could enjoy reading, be inspired, or find some new “cool thing” to share. That is the purpose of this blog. I’ll [...]